Travellers are NOT Locals

Social networks have become an essential tool in any kind of business. Facebook has over 600 million users; Twitter has passed 200 million, while more and more people choose to go online via LinkedIn, Fouresquare and other social media platforms. These numbers cannot be ignored by those businesses that want to become visible to their present and possible customers.

Aware of the importance of social media, so many businesses have created several brand profiles on various networks that the flow of information has considerably increased, becoming overwhelming for the users.

So the question is: How can your customers filter the data so that relevant information gets to them? The solution is to find a way through which your posts and offers will stand out from the other competitors and reach your future customers.

If you own a restaurant, a gift shop, a cool lounge bar or a spa, what is the best way to broadcast your information to travellers and guests from all over the world?

First we take a look at some obvious issues:

1. Travellers are not locals
Because travellers come from all corners of the world, they cannot know you from the very beginning. All they know is that they want to visit an Italian restaurant or a Spa, for instance, but they don’t have names, locations, prices, anything. Therefore, they will type some key words in their favourite Search Engine (Google, Yahoo, Bing, etc.), fact which will probably take them away from social media, hence your venue.

2. People at the reception or the Concierge of a hotel may not be locals
Staff at reception or in hotels may not be entirely informed about the surroundings of the hotel booked by your clients. So, they cannot be aware of all the information of your venue. How could they have time to search for posts and tweets and stay updated with your offers when there’s so much to take care of in a hotel?

Secondly, we present you a solution on a case study:
In September 2011, a number of 121.022 people visited Geneva. If you have a business, you definitely can’t ignore the benefits of such a considerable group of people.

How can you reach these (future) customers?
Unless they all come for a business meeting or event so that they are all accommodated in the same place, tourists will choose different places to stay, so the chances they will make time to find out your Facebook page, Twitter Feed or blog are rather slim.

The best way for tourists to get the information they need is by using online and offline Guides: the reception/concierge at the hotel or their personal account manager in the local travel agency.

But a higher rate of success will be if you can send your information, your offers, and your news to them. Although the number of ordinary people you will reach will be lower, the number in tourists will considerably increase using a direct link to your targeted customers.

How can you do this is an easy affordable way?

Instead of wasting time contacting all hotels, travel agencies, guides, etc. by yourself, you can find a better, faster and more direct way.

Yabbedoo offers an easy, cost-effective and time saving solution.
For only 150 CHF a year – a premium version adapted to your needs - you have access to the Yabbedoo platform, being able to broadcast your news, information and offers to travel agencies worldwide and to the local hotels and you have immediate access to travellers.

The packages contain:

• Broadcasting your information and offers to professionals in the HoReCa Industry;
• Your business will be added to the Mobile Concierge App of hotels and travel agencies;
• Your business will be posted on dedicated web pages (so tourists can find it via Search Engines as well as Locals)
• You will get monthly reports on how, who and when travellers are talking about you.

Why only 95 CHF? 95 CHF – the basic version - is a bargain for such an innovative service, don’t you think?

• The whole Yabbedoo platform is based on a cost sharing principle. We develop the tools once and they can be re-used many times after.
• We are not the first ones using this kind of process, the banking system and trading companies work like this as well.
• Development is not paid only by your membership, but also by the hotel agencies and HoReCa industry.